Domain Backwording: The Journey Continues

Posted on Tuesday, March 4, 2008 by clicky

Since my first post on a new emerging domain trend called Backwording, I have, with help from other intrigued domainers, uncovered a little more interesting information, facts and tidbits about this topic. The last 5 days have been very exciting. Here's what we've found:

Things we've found out since the last post:

-- In early 2001, an Israeli firm named LocallyNet, made obscure headlines with it's idea of using a text-conversion algorithm in Internet browsers to allow typed-in entries to be read backwards by the browser. Seems the main motivator was that the CEO of LocallyNet saw the rapidly dwindling supply of domain names available as limitations to a growing Internet. This seems to be the origin of today's current backwording framework.

- As of today, there has not been one WIPO (World Intellectual Property Organization) domain name dispute case filed citing legal action against a backwards/reversed domain at fault or infringing on any UDRP policies.

- Major domain parking companies seem to often view backworded domains as regular domains and aggregate keyword advertising content as if the domain was not reversed. Examples are ( and ( [VERY INTERESTING]

- A huge marketplace for premium and generic backworded domains still exist, although each day a few more of our favorites are registered. Maybe people are starting to see this an an alternative method for advertising their websites?

- Google registered on April 7, 2000 and that domain has an Alexa ranking of 572,726. Another fun site is here.

- As expected, we were unable to find any significant sale records of any backworded domains in the past. This is mainly due to backwording still being an undiscovered niche.

- No matter how many people agree or disagree that backwording may become a permanent practice in the future, people and businesses around the world are already using backworded domains, and have been for quite some time.

- We also discovered that there is not a comprehensive list of developed domains that utilize backwording, so a project has been started and will be launched at This website will be a community for domainers interested in backwording and a way for us to communicate more about the topic. Feel free to send me any backworded domains you have recently registered and developed so we can add them to our developed website directory ( More news will come soon. Stay posted by subscribing here.

So, as you can see, backwording is causing a small but definable ripple in the domain pool and causing other domainers to take notice. I'd like to thank everyone for their emails, comments and opinions on this emerging topic so far and look forward to uncovering more information about this interesting and hidden domain niche. The excitement is growing. Stay tuned.


0 Responses to "Domain Backwording: The Journey Continues":

Other Recent Posts