Seems powerhouse domain name registrar, Go Daddy, has failed to get approval from the Fox Television Network on their latest attempt to air a provocative and edgy 30-second commercial during this year's Super Bowl game.
But instead of bowing to defeat, Bob Parsons and his ever-adapting marketing team has chosen to take the same 30-second time segment and utilize it to lure television watchers to visit www.GoDaddy.com/SuperBowl08 and watch the originally intended Super Bowl commercial that was denied by Fox Television.
Simply brilliant.
Not only does Go Daddy allow the video to still be seen by a huge audience, but in turn, it will drive tons of new traffic to their website and allow them another media platforms on which to advertise the highly anticipated video: EXPOSURE.
Using a tv commercial to advertise a web commercial. Still brilliant.
And, I wouldn't be surprised if the above mentioned trend-setting marketing team implements some sort of contest or giveaway during a portion of this year's Super Bowl on their website to take advantage of winning over the always growing customer base of customer domain registers.
Either way, I can't think of another domain registrar that has penetrated their intended audience as much as Go Daddy. Now that's exposure.
;)
-Rudy
0 Responses to "Go Daddy's Brilliant Super Bowl ad.... sort of":
Post a Comment