Go Daddy's Brilliant Super Bowl ad.... sort of

Posted on Thursday, January 24, 2008 by clicky

Seems powerhouse domain name registrar, Go Daddy, has failed to get approval from the Fox Television Network on their latest attempt to air a provocative and edgy 30-second commercial during this year's Super Bowl game. 

But instead of bowing to defeat, Bob Parsons and his ever-adapting marketing team has chosen to take the same 30-second time segment and utilize it to lure television watchers to visit www.GoDaddy.com/SuperBowl08 and watch the originally intended Super Bowl commercial that was denied by Fox Television.

Simply brilliant. 

Not only does Go Daddy allow the video to still be seen by a huge audience, but in turn, it will drive tons of new traffic to their website and allow them another media platforms on which to advertise the highly anticipated video: EXPOSURE. 
Using a tv commercial to advertise a web commercial. Still brilliant. 

And, I wouldn't be surprised if the above mentioned trend-setting marketing team implements some sort of contest or giveaway during a portion of this year's Super Bowl on their website to take advantage of winning over the always growing customer base of customer domain registers. 

Either way, I can't think of another domain registrar that has penetrated their intended audience as much as Go Daddy.  Now that's exposure. 


0 Responses to "Go Daddy's Brilliant Super Bowl ad.... sort of":

Other Recent Posts